SEO Analyst

Job Responsibilities:

• Executing the overall SEO efforts, including onsite and offsite optimization and keyword expansion research.
• Proficient in working on the backend of the website, with a knowledge of HTML/CSS, PHP and WordPress.
• Conduct keyword research to guide content teams.
• Understanding content and narratives of content to Google searches.
• Review technical SEO issues and recommend fixes.
• Optimize website content, landing pages in a digital environment.
• Direct off-page optimization projects, collect data, and report on traffic, rankings, and other SEO aspects.
• SEO will work independently and within teams to optimize campaigns and promotions.
• Keep abreast of SEO and integrated marketing trends.
• Developing and implementing effective search engine optimization (SEO) strategies.
• Coordinating content, design, social media, pay-per-click (PPC) marketing and other activities.
• Managing offsite and onsite optimization projects and reporting on performance.

Key Skills:

• Minimum 5 years of experience in Search Engine Optimization (SEO).
• Expertise in On Page and Off Page Optimization Activities like Forum Posting, Guest Posting, Message Posting, Social Bookmarking, One-way Quality Links, Classified Submission, Business Listing & Product Review
• Basic knowledge of HTML/CSS and Website Administration.
• Knowledge of Google updates
• Competitor Analysis
• SEO Audit
• Content Writing Skill (Intermediate Level) to educate & guide B2C audience on technology Forums & communities
• Good communication skills with technical support experience and PR skills.
• Back Link Analysis
• Blog Optimization & Comments
• Strong understanding of Search Engine Optimization (SEO) process & Google Updates
• Experience working with popular keyword tools (Google Trend, Ahref, Moz, SEMrush)
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
• Fix Errors in Google Webmaster Tools
• Knowledge of tools like Keyword Planner, SEMrush, Search Console, MOZ, Google Analytics, Screaming Frog, Ubersuggest, Hootsuite, Mailchimp, Zoho CRM
• Proficiency in MS Excel, PowerPoint, and Word